Between a lingering cold and a tummy bug, Christmas week in the Irby household has gotten off to a rocky start. Of course, Jesus came to Earth for our salvation regardless of our current health situation, so there is still plenty to be thankful for.
Since Christmas falls on a Wednesday this year, I thought I would switch up the posts this week and do my review early. That means today we’re looking at “The Bucketlist Bombshells,” two young woman who have started a consulting business for those interested in flexible, online work. I stumbled across their ads on Facebook, where the bright colors depicted scenes of travel and working on laptops in exotic cafes. The webinar promised ideas for starting a service-based online business that would allow the entrepreneur to travel the world.
- The webinar promoted four jobs to apply your existing skills toward. They suggested focusing on web design, social media and content management, virtual assistance, and graphic design. Their webinar promoted courses on technology and design for the virtual world, and depending on your end goal, you could take the course or bundle that worked best for you. Throughout the webinar, the presentation included examples and images that suggested the owners Cassie and Shay did know something about design.
- The course bundle covered both the background technology and client-facing design for a more well-rounded approach.
- The promotional emails start with nice encouragement and include more information beyond selling the courses. Most emails include links to travel tips and interviews with their successful students.
- In order to get all of the needed information to create a truly successful business, you would have to buy all three courses and possibly more for the legal and logistical information. However, a lot of the information seemed like it could be figured out with some research or from other people’s courses.
- The webinar focused heavily on the beginning concept and the end result. It did not discuss the in between process and the ups and downs that accompany building a business. Even the course for sale seemed to follow this beginning and end pattern. The course included mock-up projects to help you build your portfolio, but it didn’t create any client relationships to appeal to when the course was over.
What I Tried
- Building an online business definitely appeals to me. I enjoy the flexibility to work from home and avoid the congested, unpredictable traffic coming and going from the city. I had already started building a service-based business into my website before taking The Bucketlist Bombshells webinar, but I unfortunately didn’t gain any more ideas from watching the webinar. I was already convinced that knowing web-based technology and design skills would make me more marketable, but I didn’t learn anything from the webinar to affect my business trajectory.
The Bucketlist Bombshells have a very specific voice that appeals to a very specific group of millennial women. I listened to the webinar and kept thinking of pumpkin spice lattes and kale salads. The voice almost felt cliche, or at the least a caricature of their real personalities, but it did make their target market easily identifiable. I was not convinced that the Bucketlist Bombshells’ course would dramatically impact my online business, but if their personality appeals to you, they do at least offer an overview of skills necessary to sell a successful online service.